A sales strategy is a documented plan for positioning and selling your product, service or solution to provide clear objectives and guidance to your sales force. It can include messaging, target market selection, knowledge sharing and any strategic process from cradle to grave.
Tag: Strategy
8 Things You Should Make Instead of Excuses
There is something very human about making excuses for our failures. Our egos try to protect themselves by placing the blame somewhere else, somewhere far away from us.
13 Bold Sales Tactics
Strategic selling is about engaging early at the most senior levels and some of these tips can help in that regard.
If you're late to the dance, many of these ideas may spark ideas to execute before choosing to simply qualify-out.
Why businesses only have price to compete on
If you rely too much on price in order to remain competitive, it’s time to change the way you view your business, your marketing strategy and your sales process.
Case Study: Sales Transformation At Kodak
In 2013, hundreds of thousands of people lost their livelihoods and with that went over 125 years of history – most of which was defined by amazing innovations and many memorable ‘Kodak moments’ for people and families all over the world. What a waste of opportunity, talent and fortune.
