Tag: Content Marketing

The "dark funnel" is where a significant portion of the buyer's journey occurs beyond the reach of traditional sales and marketing visibility. How can you identify and influence those hidden touchpoints?

67 per cent of salespeople do not achieve their sales targets. Thanks to the internet, buyers now have more information available to them than ever before. This easy access to knowledge is putting sales reps into a weak position, as it empowers buyers to take charge of the sales process.