Sue Barrett

Founder and CEO of Barrett, www.salesessentials.com, and the Selling Better Movement, Sue Barrett lives by the philosophy that selling is everybody's business and everybody lives by selling something. Sue has written 600+ sales articles and 21 e-books, got selling its first university qualification via Swinburne University and produces the Annual 12 Sales Trends Report. Architect of the Selling Better Operating System & Philosophy which creates sustainable and successful sales and customer centric teams and cultures. Sue and her team have studied, researched, codified, modeled, promoted and educated more than 30,000 people on a better, ethical, human-centred approach to selling. Sue is Strategist, Writer, Philosopher, Researcher, Change Agent and Activist with over 30 years’ experience in ethical, human centred sales strategies, systems, practices and business transformation. Having worked across nearly every industry, Sue is the perfect commentator and advisor on how organisations and teams can transition to a sustainable future and stay in business for all the right reasons. 1997 Winner of the Telstra & Victorian Government Small Business Award. Inductee in the Business Women's Hall of Fame 2000. Finalist in 1998 and 2001 Telstra Business Woman of the Year Awards.