Petra Markova

Petra is a business and B2B marketing leader with 20+ years of experience in driving regional growth for global technology companies. Petra has a passion for strategic approach to sales & marketing collaboration and specialises in forging strong, efficient sales & marketing partnerships that deliver both commercial growth and customer value. After successfully practising ABM as the Head of Marketing at Hitachi Vantara, Petra founded Redvantage, an ABM consultancy: leading a team of experienced marketers with a deep understanding of the ANZ market, helping a number of global technology companies succeed with Account Based Marketing. Petra holds a Master’s degree in B2B/Industrial marketing and regularly speaks at industry events, pioneering ABM in ANZ.